DESIGN LEADERSHIP • EXPERIENCE STRATEGY • DESIGN TRANSFORMATION
Strategic Design for Modern
Experiences
Strategic Design for Modern
Experiences
Strategic Design for
Modern Experiences
Helping organisations strengthen design maturity & create human-centred experiences through strategy, systems thinking, and transformation.
Helping organisations strengthen design maturity & create human-centred experiences through strategy, systems thinking, and transformation.
Helping organisations strengthen design maturity & create human-centred experiences through strategy, systems thinking, and transformation.
Partnered with teams at
Partnered with teams at
Partnered with teams at
Featured Case Studies
Featured Case Studies
Selected projects spanning strategy, transformation, and human-centred experience design.
Selected projects spanning strategy, transformation, and human-centred experience design.
Scaling Research Through a Centralised System
Designing a scalable UX research repository to improve knowledge sharing, collaboration, and insight accessibility across teams.
Outcome: Improved research visibility, collaboration, and access to insights across teams.
Design Operations
UX strategy
UX Research
UX / UI Design
View case study
Scaling Research Through a Centralised System
Designing a scalable UX research repository to improve knowledge sharing, collaboration, and insight accessibility across teams.
Design Operations
UX strategy
UX Research
UX / UI Design
View case study
Designing a Connected Insurance Experience
Designing a connected short-term insurance experience from the ground up, shaping customer journeys, service interactions, and digital touchpoints across the product ecosystem.
Outcome: Designed a connected insurance experience that established the foundation for a new service offering.
Customer Experience
UX Research
UX Design
Service Design
View case study
Designing a Connected Insurance Experience
Designing a connected short-term insurance experience from the ground up, shaping customer journeys, service interactions, and digital touchpoints across the product ecosystem.
Customer Experience
UX Research
UX Design
Service Design
View case study
Reframing the intranet
Transforming a fragmented intranet into a clearer, more intuitive employee experience through information architecture and UX strategy.
Outcome: Transformed a fragmented intranet into a clearer, more engaging employee experience.
Design Operations
Research
Strategy
View case study
Reframing the intranet
Transforming a fragmented intranet into a clearer, more intuitive employee experience through information architecture and UX strategy.
Design Operations
Research
Strategy
Content creation & training facilition
View case study
Reframing the intranet
Transforming a fragmented intranet into a clearer, more intuitive employee experience through information architecture and UX strategy.
Design Operations
Research
Strategy
Content creation and training facilition
View case study
Beyond Case Studies
Beyond Case Studies
Beyond project delivery, my work also focuses on strengthening design capability, improving operational practices, and shaping digital experiences across diverse organisational environments.
Beyond project delivery, my work also focuses on strengthening design capability, improving operational practices, and shaping digital experiences across diverse organisational environments.
Design Enablement & Transformation
Beyond delivery, I help organisations strengthen design maturity through capability building, DesignOps initiatives, facilitation, and scalable ways of working. My focus is on creating environments where teams can collaborate effectively, grow their skills, and deliver more consistent, human-centred experiences.
Find out more
Design Enablement & Transformation
Beyond delivery, I help organisations strengthen design maturity through capability building, DesignOps initiatives, facilitation, and scalable ways of working.
My focus is on creating environments where teams can collaborate effectively, grow their skills, and deliver more consistent, human-centred experiences.
Find out more
Over time, my work evolved from designing interfaces to shaping connected experiences, operational systems, and design capability across organisations.
Find out more
Over time, my work evolved from designing interfaces to shaping connected experiences, operational systems, and design capability across organisations.
Find out more
Trusted by Professionals
Trusted by Professionals
While most of my client reviews are NDA-protected, I managed to sneak in a few favourites from my previous partners.
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.
I had the privilege of working with Diane for a significant part of her journey at iqbusiness, in her capacity a Senior Product Designer, DesignOps and Design Lead.
Diane is a boundary-pusher in the truest sense. Never satisfied with “good enough” and always challenging teams to think bigger and go further. She combines sharp product thinking with strong design craft, and consistently delivers work that drives real impact.
She’s also a natural leader. Building trust with stakeholders, elevating those around her, and keeping a clear line of sight between user needs and business value.
Mohammed Sangrodi
Partner, iqbusiness consulting
I cannot recommend Diane highly enough for any research project. She came into our bank project on a short-term contract to help us collate and build a world-class research repository and what a great job she did.
Diane adapted to challenges (Confluence page editing, anyone... haha) and some pretty tight deadlines, and dug into understanding and synthesising large amounts of old research to help build a sensible and easy-to-use repository.
She's also an incredible interviewer, helping with overflow user testing along the way. Diane will be an asset to any team, bringing energy, and fantastic research skills and is just such a wonderful human.
Oliver Latouf
Head of User Experience, OM Bank
Victor W Wanjohi
Senior UX Strategist, Equity Bank
Diane is a hard working and meticulous person, she applies her mind and is particular about the quality of her work. She is focused and knows what she wants and how to get there in terms of growth. Her knowledge of UX is very strong and she is passionate about the subject matter. Diane loves research to uncover what and who she is designing for, she is very strong in usability testing as well as design. She shares knowledge willingly and was an excellent mentor to a junior team of designers she worked with, helping to build tools, capabilities and standards to create consistency of practice.
She has an easy character that is easy to relate to and gets along very well with team members at various levels. It is a pleasure to work with Diane.
Janet Rose Opolot
Senior program officer, Bill & Melinda Gates Foundation
I had the privilege of working with Diane for a significant part of her journey at iqbusiness, in her capacity a Senior Product Designer, DesignOps and Design Lead.
Diane is a boundary-pusher in the truest sense. Never satisfied with “good enough” and always challenging teams to think bigger and go further. She combines sharp product thinking with strong design craft, and consistently delivers work that drives real impact.
She’s also a natural leader. Building trust with stakeholders, elevating those around her, and keeping a clear line of sight between user needs and business value.Mohammed Sangrodi
Partner, iqbusiness consulting
I cannot recommend Diane highly enough for any research project. She came into our bank project on a short-term contract to help us collate and build a world-class research repository and what a great job she did.
Diane adapted to challenges (Confluence page editing, anyone... haha) and some pretty tight deadlines, and dug into understanding and synthesising large amounts of old research to help build a sensible and easy-to-use repository.
She's also an incredible interviewer, helping with overflow user testing along the way. Diane will be an asset to any team, bringing energy, and fantastic research skills and is just such a wonderful human.
Oliver Latouf
Head of User Experience, OM Bank
Victor W Wanjohi
Senior UX Strategist, Equity Bank
Diane is a hard working and meticulous person, she applies her mind and is particular about the quality of her work. She is focused and knows what she wants and how to get there in terms of growth. Her knowledge of UX is very strong and she is passionate about the subject matter. Diane loves research to uncover what and who she is designing for, she is very strong in usability testing as well as design. She shares knowledge willingly and was an excellent mentor to a junior team of designers she worked with, helping to build tools, capabilities and standards to create consistency of practice.
She has an easy character that is easy to relate to and gets along very well with team members at various levels. It is a pleasure to work with Diane.Janet Rose Opolot
Senior program officer, Bill & Melinda Gates Foundation
